Key Advantages & Disadvantages of Social Entrepreneurship

Social enterprises and businesses are slowly making their way onto the global (and local) financial marketplaces.

Surely you might be well familiar with them…? (If not please refer back to my previous article). What else is sure? That there seems to be a lot of mixed feelings about them!

So what makes social entrepreneurship a great way to do business, and what makes it a nightmare?

Key Advantages of Social Entrepreneurship

1. Diversity: business aficionados and revolutionaries all know the importance of having an edge. Many social businesses today can benefit of their Unique Selling Point of being “”social”and impactful”. A new international study by Unilever reveals that a third of consumers (33%) are now choosing to buy from brands they believe are doing social or environmental good (Unilever, 2017). People are slowly awakening their consciousness and happily rather support something ethical than something is not.
2. Change Piooner / First Mover Advantage: “it always seems impossible until it’s done”said Nelson Mandela. To steer away from the crowd often makes one seem crazy, but isn’t that where all revolutions begin? Moving first makes all risk taking social entrepreneurs have the first mover advantage and effectively…